Black Friday is around the corner but have you got your sales funnel ready to hit your sales targets?
If you’ve not planned out your email and social media calendar for Black Friday, here are the 4 key steps to make sure your business is ready to get piece of the £3 billion shoppers are predicted to spend during the Black Friday and Cyber Monday sales.
Decide on your Black Friday Cyber Monday offer
Promotions and special offers don’t have to wipe out your profit margins. Decide whether you want one offer for throughout the weekend or different flash sales over the periodHere are few ideas to get you started:
- Buy one, get one free
- Buy one, get your 2nd half price
- Buy X and get a free gift
- Get 1 hour/session free when you book 4 hours/sessions
- Get 1 month free when you sign up today
- Get a gold level service for the price of standard one
Build up your email list
It’s not too late to start now.
Add a pop up to your website or landing page inviting visitors to enter the email address in return for a discount code for your Black Friday sale. A popular and engaging way to build your mailing list is to incorporate a spin wheel of deals, where website visitors can win a variety of prizes and discounts at random once they enter their email.
For a quick win, turn your social media followers into subscribers by adding a sign up link to your social profiles.
Promote your Black Friday offers
Share your special offers across your website, email and social channels letting your audience know what’s on offer and when.
Don’t forget to add a CTA to encourage them to take action after reading.
Get your audience geared up and ready to buy
Get your audience excited about your Black Friday sales and what’s in store. Prime your email list warmed up and get them ready to buy with countdown emails and daily sale reminders.
What’s products or pages are trending on your site? Use your analytics to decide which products or services to show to which subscribers and segment them accordingly.
Create FOMO and a sense of urgency with the use of countdown timers on your website, emails and socials.
Need help creating emails and social posts for Black Friday? Book a call to get started.